乡村振兴背景下武威市农产品电商物流发展现状与对策研究
Research on the Development Status and Countermeasures of Agricultural Products E-Commerce Logistics in Wuwei City under the Background of Rural Revitalization

随着互联网技术的不断发展，电商物流在农产品流通中的作用日益凸显。农产品电商物流不仅有助于拓宽农产品的销售渠道，提高农产品流通效率，还能促进农民增收和助力乡村振兴。本文以武威市为研究对象，分析其在发展农产品电商物流的实践中存在的问题，并提出相应的对策建议，为推动以武威市农产品电商物流高质量发展引领武威市乡村产业振兴提供路径选择。研究表明，虽然武威市近年来农产品电商物流发展迅速，但还存在部分农村地区基础设施薄弱、高素质人才缺乏、文旅产业和农产品联系不紧密、信息化水平较低等问题，制约了武威市农产品电商物流的发展。在此基础上，本文提出了，应依托乡村振兴战略、加强对部分的政策帮扶力度，补齐武威市农产品电商物流短；着力构建农产品电商物流人才培养体系；利用数字手段，提升信息化建设水平；加强农产品与文旅产业的深度融合等对策建议。
With the continuous development of Internet technology, the role of e-commerce logistics in the circulation of agricultural products is becoming increasingly prominent. Agricultural products e-commerce logistics can not only help to broaden the sales channels of agricultural products, and improve the circulation efficiency of agricultural products, but also promote the increase of farmers’ income and help rural revitalization. This paper takes Wuwei City as the research object, analyzes the problems existing in the practice of developing agricultural products e-commerce logistics, and puts forward corresponding countermeasures and suggestions, so as to provide a path choice for promoting the high-quality development of agricultural products e-commerce logistics in Wuwei City to lead the revitalization of rural industry in Wuwei City. Research shows that despite the rapid development of agricultural products e-commerce logistics in Wuwei City in recent years, there are still some rural areas with weak infrastructure, lack of high-quality talents, cultural and tourism industry and agricultural products, and low level of information, which restrict the development of agricultural products e-commerce logistics in Wuwei City. Based on the above analysis, this paper further proposes the following countermeasures and suggestions: Firstly, relying on the rural revitalization strategy, strengthen policy support for certain sectors to address the shortcomings in the e-commerce logistics of agricultural products in Wuwei City. Secondly, focus on establishing a talent training system for e-commerce logistics in agricultural products. Thirdly, leverage digital means to enhance the level of informatization. Lastly, strengthen the deep integration of agricultural products with the cultural tourism industry.