数字经济下电商企业财务柔性管理问题与对策研究
Research on Financial Flexibility Management Issues and Countermeasures for E-Commerce Enterprises in the Digital Economy

在数字经济时代，电商企业蓬勃发展的同时也面临着市场环境不确定性带来的风险。本研究聚焦于大数据环境下电商企业的财务柔性管理，通过对电商企业的现金柔性、负债柔性以及大数据应用在财务管理中的现状分析，梳理电商企业在财务柔性管理方面所存在的一系列问题，并提出相关对策，为电商企业在数字经济下提升财务柔性管理水平提供了理论参考和实践指导，具有重要的现实意义。
In the era of the digital economy, while e-commerce enterprises are thriving, they also face risks arising from the uncertainties of the market environment. This study focuses on the financial flexibility management of e-commerce enterprises in the context of big data. By analyzing the current status of cash flexibility, debt flexibility, and the application of big data in financial management among e-commerce enterprises, it identifies a series of issues in their financial flexibility management and proposes relevant countermeasures. This study provides theoretical reference and practical guidance for e-commerce enterprises to enhance their financial flexibility management capabilities in the digital economy, holding significant practical significance.