电商推动农村三产融合的发展研究——以铜仁市印江县为例
Research on the Development of the Integration of Rural Primary, Secondary, and Tertiary Industries Driven by E-Commerce—Taking Yinjiang County, Tongren City as an Example

推进一二三产业的融合发展是新时期实施乡村振兴战略的重要举措。近年来，随着农村三次产业融合实践的不断深入以及电子商务成为推动经济转型升级的重要力量，给传统农业和农村经济发展带来了新契机，特别是在农村地区，电商的兴起为农产品销售打开了新渠道，还有效促进了农村一、二、三产业的融合发展。为给实现乡村振兴和农村经济持续发展提供参考，结合铜仁市印江县产业基础和电商发展现状，分析了印江县电商发展现状以及电商促进三产融合过程中出现的问题，提出了电商促进三产融合发展的建议：加强电商基础设施建设；推动农产品电商品牌建设；培育融合破解人才缺乏。
Promoting the integrated development of primary, secondary, and tertiary industries is an important measure for implementing the rural revitalization strategy in the new era. In recent years, with the deepening practice of rural industrial integration and the rise of e-commerce as a significant force in driving economic transformation and upgrading, new opportunities have been presented for traditional agriculture and rural economic development. Particularly in rural areas, the rise of e-commerce has opened new channels for the sale of agricultural products and effectively promoted the integrated development of rural primary, secondary, and tertiary industries. To provide a reference for achieving rural revitalization and sustained rural economic development, this paper analyzes the current status of e-commerce development in Yinjiang County, Tongren City, and the problems encountered during the process of e-commerce promoting the integration of the three industries. It also proposes suggestions for promoting the integrated development of the three industries through e-commerce: strengthening the construction of e-commerce infrastructure; promoting the branding of agricultural products in e-commerce; cultivating talents to address the shortage in the integration process.