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“Z世代”日常生活中的新闻回避行为探析
An Analysis of News Avoidance Behaviour in the Daily Life of “Generation Z”

DOI: 10.12677/jc.2025.131014, PP. 91-96

Keywords: 新闻消费,新闻回避,Z世代
News Consumption
, News Avoidance, Generation Z

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Abstract:

“新闻回避”在最新发布的《路透新闻社2024数字新闻报告》中再次被提及,路透社新闻学研究所通过对47个国家95,000多名的在线新闻消费者调查发现,选择性回避新闻现象仍呈上升趋势,受众因过多的相似报道、负面新闻的情感刺激而产生回避行为。本文聚焦于微观情境下的个体,通过半结构化访谈收集了16位“Z世代”成员相关的定性数据,试图深入地探讨该群体新闻回避的具体动因及表现,并据此提出一些应对思路。
“News avoidance” is mentioned again in the newly released “Reuters News Service 2024 Digital News Report”, in which the Reuters Institute for the Study of Journalism found through a survey of more than 95,000 online news consumers in 47 countries that the phenomenon of selective news avoidance continues to be on the rise, with audiences suffering from the emotional stimulation of too many similar stories, negative news and other news. Audiences are driven to avoidance behaviours by excessive similar coverage, negative news, and emotional stimulation. This paper focuses on individuals in micro-situations, and collects qualitative data from 16 members of Generation Z through semi-structured interviews, in an attempt to explore in depth the specific causes and manifestations of news avoidance in this group, and to propose some ideas for coping with the phenomenon accordingly.

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