数字化转型背景下基于SCP范式的中国造纸产业组织研究
Research on the Organization of China’s Paper Industry Based on SCP Paradigm under the Background of Digital Transformation

运用“市场结构–市场行为–市场绩效”(SCP)产业组织范式，从市场结构、市场行为、市场绩效三个方面对中国造纸产业进行分析研究。结果表明：中国造纸产业市场集中度低，属于竞争型，在资金、环保、技术方面具有较高的进入壁垒。造纸产业通过企业兼并重组和林纸一体化战略优化产业结构。造纸企业一方面采取优化原料结构、调整能源结构等措施应对市场风险，另一方面通过技术进步提高经济效益。建议造纸产业加快产业结构调整，实施数字化转型，从而优化业务流程，减少碳排放和提升管理效率。
Using Structure-Conduct-Performance (SCP) paradigm, this study analyzes and researches the Chinese paper industry from three aspects: market structure, market behavior, and market performance. The results indicate that the market concentration of China’s paper industry is low and belongs to the competitive type, with high barriers to entry in terms of capital, environmental protection, and technology. The paper industry optimizes its industrial structure through corporate mergers and acquisitions and forest paper integration strategies. On the one hand, papermaking enterprises adopt measures such as optimizing raw material structure and adjusting energy structure to cope with market risks, and on the other hand, improve economic efficiency through technological progress. It is suggested that the paper industry accelerate industrial restructuring, implement digital transformation, optimize business processes, reduce carbon emissions, and improve management efficiency.