新质生产力视阈下电子商务的实践探索研究
The Exploration of E-Commerce Practices from the Perspective of New Productive Forces

新质生产力是中国式现代化语境下中国特色自主知识体系中具有重大创新价值的理论范畴与实际应用，也是马克思主义中国化的重大理论创新成果。新质生产力的核心要义是以创新驱动高质量发展，其关键构成是新的科学技术、新的生产方式、新的产业形态和新的要素供给，在这一理论背景下，电子商务呈现为数字化、智能化、绿色化和服务化相互融合的、具有“时代特质”和“中国特色”的工业现代化。新质生产力推进电子商务，电子商务进而催生新质生产力，二者以高度的统一性和共通性共同发展。加快培育发展新质生产力，推进中国特色的电子商务，建设具有国际竞争力的现代化产业体系，能够为实现中国式现代化提供雄厚的物质基础和强大的动力支撑。
E-commerce and new productive forces are theoretical domains and practical applications with significant innovative value within the context of Chinese-style modernization. They represent major theoretical innovations in the sinicization of Marxism and contribute to China’s independent knowledge systems. As China enters a new stage of high-quality development, the core essence of new productive forces is innovation-driven, high-quality development. These forces are defined by new scientific and technological advancements, novel production methods, emerging industry structures, and new resource supplies. E-commerce, meanwhile, exemplifies the integration of digitalization, intelligence, sustainability, and service-orientation, embodying the “characteristics of the times” and “Chinese characteristics” in industrial modernization. New productive forces propel e-commerce, and e-commerce fosters new productive forces, reflecting a shared unity and interconnectedness. Accelerating the development of new productive forces and advancing Chinese-characteristic e-commerce to establish a globally competitive, modern industrial system will provide a strong material foundation and powerful momentum for achieving Chinese-style modernization.