居民消费水平对电商发展的影响研究
Research on the Influence of Residents’ Consumption Level on the Development of E-Commerce

随着互联网技术的飞速发展，电子商务已成为现代经济的重要组成部分。本文旨在研究居民消费水平对电子商务发展的影响，通过采用多元线性回归分析方法，结合国家统计局发布的2015~2022年数据，以电子商务销售额为被解释变量，生存需求型消费支出、发展与享受型消费支出以及其他用品及服务支出作为解释变量来构建研究框架，观察三个变量对电子商务销售额的影响。本文的结果显示生存需求型消费支出、发展与享受型消费支出与电子商务销售额均有正相关关系，居民消费水平对电子商务有促进作用。
With the rapid development of Internet technology, e-commerce has become an important part of modern economy. This study aims to investigate the impact of resident consumption levels on the development of e-commerce. Using the multiple linear regression analysis method and data published by the National Bureau of Statistics from 2015 to 2022, we construct a research framework with e-commerce sales as the dependent variable and survival consumption expenditure, development and enjoyment consumption expenditure, and other goods and services expenditure as independent variables to observe the effects of the three variables on e-commerce sales. The results of this paper show that there is a positive correlation between survival demand consumption expenditure, development and enjoyment demand consumption expenditure and e-commerce sales, and residents’ consumption level can promote e-commerce.