文旅融合背景下济南地域文化IP形象设计
Design of Jinan Regional Cultural IP Image under the Background of Cultural Tourism Integration

在文旅融合成为推动城市文化发展的新引擎时代背景下，城市文化的深度挖掘与创意呈现成为提升城市品牌形象、增强文化软实力的关键。本研究旨在探索济南地域文化IP形象设计的策略与方法，通过深入挖掘济南丰富的历史文化资源、自然景观和民俗风情，结合现代设计理念和技术手段，采用实地考察的研究方法，旨在全面理解济南地域文化的内涵与价值，打造具有鲜明地域特色和广泛影响力的文化IP形象。本研究为济南地域文化IP形象的设计提供了理论支撑和实践指导，有助于推动城市文化的传承与创新，促进文化旅游产业的可持续发展。
In the context of the integration of culture and tourism becoming a new engine for promoting urban cultural development, the deep exploration and creative presentation of urban culture have become the key to enhancing the city’s brand image and cultural soft power. The purpose of this study is to explore the strategies and methods for designing the cultural IP image of Jinan’s region. By delving into the rich historical and cultural resources, natural landscapes, and folk customs of Jinan, combined with modern design concepts and technological means, and using the research approach of field visits, the aim is to comprehensively understand the connotation and value of Jinan’s regional culture and create a cultural IP image with distinct regional characteristics and broad influence. This study provides theoretical support and practical guidance for the design of Jinan’s regional cultural IP image, which helps to promote the inheritance and innovation of urban culture and promote the sustainable development of the cultural tourism industry.