财务管理在企业战略转型中的支持作用与优化路径——以天猫商城为例
The Supporting Role and Optimization Path of Financial Management in Enterprise Strategic Transformation—A Case Study of Tmall Mall

现代经济市场变化莫测，企业面对的风险和挑战众多，战略转型成为保持企业竞争力的关键。财务管理作为战略实施的核心工具，对于企业长期、稳定和健康发展具有重要意义。本文探讨了财务管理在天猫商城战略转型中的支持作用，主要包括成本控制、风险管理和财务转型支持。通过对天猫商城的实际数据分析，提出云财务管理、财务共享服务模式、基于价值链的财务管理以及基于风险识别的财务管理模式的应用建议，希望为天猫在战略转型中提供了有力支持。
The modern economic market is unpredictable, and enterprises face numerous risks and challenges. Strategic transformation has become the key to maintaining enterprise competitiveness. Financial management, as a core tool for strategic implementation, is of great significance for the long-term, stable, and healthy development of enterprises. This article explores the supportive role of financial management in the strategic transformation of Tmall, mainly including cost control, risk management, and financial transformation support. By analyzing the actual data of Tmall, we propose application suggestions for cloud financial management, financial shared service model, value chain based financial management, and risk identification based financial management model, hoping to provide strong support for Tmall’s strategic transformation.