济南城市视觉识别系统(VIS)手册设计研究
Research on the Design of Jinan City Visual Identity System (VIS) Manual

在全球化和信息化时代背景下，城市形象视觉识别系统(VIS)成为城市品牌建设的重要工具。本文以济南城市VIS为例，深入分析其设计要素、应用规范，并探讨其在城市品牌传播、文化资源整合、国际化传播、数字化建设、经济发展协同以及城市更新与历史文化保护等方面的综合应用。通过研究，旨在为济南乃至其他城市提供城市形象塑造与传播的策略建议。
In the context of globalization and the information age, the city visual identity system (VIS) has become an essential tool for urban brand building. This paper takes the Jinan city VIS as a case study to conduct an in-depth analysis of its design elements and application standards, and explores its comprehensive application in urban brand communication, cultural resource integration, international communication, digital construction, economic development collaboration, and urban renewal and historical cultural protection. Through the research, the paper aims to provide strategic suggestions for Jinan and other cities in shaping and communicating urban images.