基于哈佛分析框架的拼多多电商平台财务分析
Financial Analysis of Buy Together E-Commerce Platform Based on Harvard Analysis Framework

拼多多电商平台为近年来发展速度最快的电商平台之一，为探讨拼多多电商平台2021~2023年的财务状况和经营状况，本文基于哈佛分析框架，结合拼多多2021~2023年度的资产负债表、利润表、现金流量表，对拼多多电商平台进行战略分析、会计分析、财务分析即从财务指标角度探讨偿债能力、营运能力、盈利能力、发展能力的变化趋势并分析其形成原因、前景分析，深入了解平台发展状况，从而得出相应的结论和发展建议。研究结果表明，拼多多电商平台近三年总体财务状况良好，各类财务指标稳中向好，具有良好的偿债能力、营运能力、盈利能力、发展能力，这与拼多多电商平台的市场定位、营销策略、产品布局等有密不可分的关系。但与此同时，拼多多电商平台也面临着中高端品牌入驻困难及市场竞争激励问题，拼多多电商平台应相应提高商家入驻门槛和增加产品监管力度。
In order to explore the financial status and operating conditions of Buy Together E-Commerce platform in 2021-2023, based on Harvard Analytic Framework and combined with the financial accounting reports from 2021 to 2023, Buy Together e-commerce platform was subjected to strategic analysis, accounting analysis, financial analysis that is from the perspective of financial indicators to explore the trend of solvency capacity, operating capacity, profitability capacity, development capacity and analyze the reasons for its formation, and prospect analysis, so as to offer appropriate conclusions and development recommendations. The research results show that Buy Together E-commerce platform has been in good financial condition in the past three years. And all kinds of financial indicators are stable and good, with good solvency, operating ability, profitability and development ability, which is inextricably related to Buy Together e-commerce platform’s market positioning, marketing strategy, product layout and so on. However, at the same time, Buy Together e-commerce platform industry is facing difficulties in the entry of high-end brands and market competition incentives, Buy Together e-commerce platform should accordingly improve the threshold of merchants to enter and increase the supervision of products.