政府扶持农村电商有效化发展的策略研究
Research on the Strategy of Government Support for the Effective Development of Rural E-Commerce

近年来，我国农村电商发展如火如荼，迎来了快速发展的黄金时期。政府在推动农村电商发展中扮演着至关重要的角色，通过政策扶持、资金投入、人才培养等手段，充分发挥了政府推动作用，很好地履行了政府职能。但仍然面临政策执行力度不足、资金支持体系不健全、人才储备不足等挑战。针对政府扶持农村电商发展的现状和问题，提出了政府扶持农村电商有效化发展的优化建议，以推动农村电商持续、健康和高质量发展，为乡村振兴战略的实施提供有力支撑。
In recent years, the development of rural e-commerce in China has been booming, ushering in a golden period of rapid growth. The government plays a crucial role in promoting the development of rural e-commerce. Through policy support, capital investment, talent cultivation, and other means, the government has fully played its role in promoting and fulfilling its functions. However, it still faces challenges such as insufficient policy implementation, inadequate funding support system, and insufficient talent reserves. In response to the current situation and problems of government support for the development of rural e-commerce, optimization suggestions for the effective development of government support for rural e-commerce have been proposed to promote the sustained, healthy, and high-quality development of rural e-commerce, and provide strong support for the implementation of the rural revitalization strategy.