大数据背景下电商企业供应链成本控制研究——以京东商城为例
Research on Supply Chain Cost Control of E-Commerce Enterprises under the Background of Big Data—Taking JD.com as an Example

近年来电子商务迅猛发展，电商企业在享受市场红利的同时，也面临着成本控制方面的严峻挑战。传统成本控制方法已难以满足电商企业复杂多变的运营需求。随着生活水平、社会经济及消费者需求多样性的发展，电商企业必须增加资金投入，以改善客户消费体验，这给企业成本管理造成很大压力。供应链成本控制在电商企业成本管理中是不可或缺的一环，对于电商企业的可持续发展至关重要。电商企业需要不断优化和调整供应链结构，以提高盈利能力和竞争力。作为中国电子商务行业的领军企业，京东商城采用自营模式为主要经营模式并取得了显著效果。因此，本文选取京东商城，研究其在供应链成本控制方面的应用效果。
In recent years, e-commerce has developed rapidly, and e-commerce enterprises are facing severe challenges in cost control while enjoying market dividends. Traditional cost control methods are no longer able to meet the complex and ever-changing operational needs of e-commerce enterprises. With the development of living standards, socio-economic factors, and diverse consumer demands, e-commerce companies must increase their capital investment to improve customer consumption experience, which puts great pressure on cost management. Supply chain cost control is an indispensable part of cost management in e-commerce enterprises and is crucial for their sustainable development. E-commerce companies need to continuously optimize and adjust their supply chain structure to improve profitability and competitiveness. As a leading enterprise in China’s e-commerce industry, JD.com adopts a self operated model as its main business model and has achieved remarkable results. Therefore, this article selects JD.com to study its application effect in supply chain cost control.