财务报表分析在企业风险管理中的应用研究——以苏宁易购为例
Research on the Application of Financial Statement Analysis in Enterprise Risk Management—A Case Study of Suning.com

随着电商产业的稳定发展，电商企业之间的竞争越来越激烈，如何在激烈的竞争中站稳脚跟是每个电商企业正在思考的问题。在企业竞争过程中，风险管理工作至关重要，通过科学和针对性的风险管理手段能够降低企业生产和经营风险，促进企业健康和稳定发展。从财务、运营和市场角度分析了苏宁易购风险管理可能存在的问题，探究了财务报表分析在苏宁易购风险管理中的应用，从风险识别、评估和管理等角度提出了具体的方案，希望为其他电商企业风险管理提供参考。
With the stable development of the e-commerce industry, competition among e-commerce enterprises is becoming increasingly fierce. How to stand firm in the competition of incentives is a question that every e-commerce enterprise is thinking about. Risk management is crucial in the process of enterprise competition. Scientific and targeted risk management methods can reduce production and operational risks, promote healthy and stable development of enterprises. This article analyzes the possible problems in risk management of Suning.com from the perspectives of finance, operation, and market, explores the application of financial statement analysis in Suning.com risk management, and proposes specific solutions from the perspectives of risk identification, evaluation, and management, hoping to provide reference for risk management of other e-commerce enterprises.