数字经济视角下提高福建茶叶出口竞争力的现实进路
A Realistic Approach to Improving the Competitiveness of Fujian’s Tea Exports from the Perspective of Digital Economy

福建省的茶叶种植历史源远流长，其产量在全国范围内位居前列，茶叶产业已形成相当的规模。在数字经济时代背景下，深入探讨福建茶叶如何提升出口竞争力，对于推动该省产业的高质量发展具有重大意义。当前，福建茶叶产业在出口历程、生产规模及出口结构方面已展现出一定优势。然而，仍存在一些问题，如茶叶产出效率不高、品牌竞争力不足以及数字化基础薄弱等。针对这些问题，本文提出以下建议：优化茶叶深加工工艺技术、促进传统茶叶生产模式的现代化转型、推进区域品牌与企业品牌的协同发展战略、挖掘并利用福建茶文化的潜在优势、利用跨境电子商务平台推动茶业的创新与转型等切实可行的策略，旨在增强福建茶叶的出口竞争力，促进其出口贸易的发展。
Fujian Province has a long history of tea cultivation, and its output ranks among the top in the country, and the tea industry has formed a considerable scale. In the context of the digital economy era, it is of great significance to deeply discuss how Fujian tea can enhance its export competitiveness to promote the high-quality development of the province’s industry. At present, Fujian’s tea industry has shown certain advantages in terms of export history, production scale and export structure. However, there are still some problems, such as inefficient tea production, insufficient brand competitiveness, and weak digital foundation. In view of these problems, this paper puts forward the following practical strategies, such as optimizing the deep processing technology of tea, promoting the modernization and transformation of traditional tea production mode, promoting the coordinated development strategy of regional brands and corporate brands, tapping and utilizing the potential advantages of Fujian tea culture, and using cross-border e-commerce platforms to promote the innovation and transformation of the tea industry, aiming to enhance the export competitiveness of Fujian tea and promote the development of its export trade.