乡村振兴背景下的电子商务与乡村旅游的融合发展
Integrated Development of E-Commerce and Rural Tourism under the Background of Rural Revitalization

近年来，随着“互联网+”的不断深入与推进，电子商务逐渐成为了促进旅游业转型升级的主要动力，乡村旅游与电子商务的融合发展也成为促进农村经济发展、推动乡村振兴的重要引擎。电子商务极大地转变了传统的乡村旅游管理与经营方式，提升了乡村旅游企业竞争力，能够满足旅游者的多样化需求。本文结合乡村振兴背景，通过对乡村旅游电子商务发展状况的简单剖析，对乡村旅游与电子商务融合发展过程中存在的一些问题进行了归纳，并提出了相应的对策建议，以促进乡村旅游产业的持续健康发展。
In recent years, with the continuous deepening and promotion of “Internet+”, e-commerce has gradually become the main driving force to promote the transformation and upgrading of tourism, and the integrated development of rural tourism and e-commerce has also become an important engine to promote rural economic development and rural revitalization. E-commerce has greatly changed the traditional rural tourism management and operation mode, enhanced the competitiveness of rural tourism enterprises, and can meet the diversified needs of tourists. Based on the background of rural revitalization, this paper summarizes some problems existing in the integration of rural tourism and e-commerce through a simple analysis of the development of rural tourism e-commerce, and puts forward corresponding countermeasures and suggestions to promote the sustainable and healthy development of rural tourism industry.