学业压力对网络购物重视度的影响——基于CFPS数据的实证分析
The Impact of Academic Pressure on the Importance of Online Shopping—An Empirical Analysis Based on CFPS Data

本研究基于中国家庭追踪调查(CFPS)数据，运用STATA软件进行OLS回归分析，探讨了青年学业压力对其网络购物重视度的影响。研究发现，随着学业压力的增加，青年对网络购物的重视程度显著提高。这一现象可能与网络购物提供的便利性和逃避现实压力的心理需求有关。此外，本研究还考虑了其他潜在影响因素，如个体的学习时间、性别等，并通过模型验证其对研究假设的支持。结果表明，网络购物已成为青年应对学业压力的一种重要方式，这对于理解当代青年消费行为及其心理机制具有重要意义。
This study is based on the China Family Panel Studies (CFPS) data and uses STATA software to conduct OLS regression analysis to explore the impact of academic stress on the importance of online shopping among young people. Research has found that as academic pressure increases, young people’s emphasis on online shopping significantly increases. This phenomenon may be related to the convenience provided by online shopping and the psychological need to escape the pressure of reality. In addition, this study also considered other potential influencing factors, such as individual learning time, gender, etc., and validated their support for the research hypothesis through the model. The results indicate that online shopping has become an important way for young people to cope with academic pressure, which is of great significance for understanding contemporary youth consumption behavior and its psychological mechanisms.