MCN模式下网红经济产业发展探析
Analysis on the Development of Internet Celebrity Economy Industry under MCN Model

随着互联网技术的飞速发展，网红经济作为一种新兴的经济形态迅速崛起。在网红经济产业模式下，个人品牌与MCN公司之间复杂而微妙的博弈关系，不仅深刻映射出了当前MCN模式下网红经济商业模式的核心要素及利益分配机制的复杂性，还对理解当前媒体生态的变化具有重要意义。探析MCN模式下网红经济产业的发展有助于理解移动互联网时代短视频行业的蓬勃生机与挑战，以及为实现网红经济产业的可持续发展路径带来新思考。本文通过对MCN模式的简要概述与分析，结合当前网红经济的发展状况，探析MCN模式下网红经济的盈利思路以及背后的问题。
With the rapid development of Internet technology, Internet celebrity economy has risen rapidly as a new economic form. Under the industrial model of Internet celebrity economy, the complex and subtle game relationship between personal brand and MCN company not only deeply reflects the core elements of the current business model of Internet celebrity economy and the complexity of the benefit distribution mechanism under the current MCN model, but also has great significance for understanding the changes of the current media ecology. The analysis of the development of the Internet celebrity economic industry under the MCN model is helpful to understand the vigorous vitality and challenges of the short video industry in the era of mobile Internet, and to bring new thinking to the sustainable development path of the Internet celebrity economic industry. Through a brief overview and analysis of the MCN model, combined with the current development of the Internet celebrity economy, this paper analyzes the profit ideas of the Internet celebrity economy under the MCN model and the underlying problems.