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E-Commerce Letters 2024
互联网平台“封禁行为”的反垄断法规制问题研究
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Abstract:
如今互联网和电商平台迅猛发展的同时也出现了一些问题。电商平台的经营者为了获得更多的竞争利益,吸纳更多流量的同时,随即带来了层出不穷的“平台封禁”现象,损害了大量用户的消费者权益,严重扰乱了社会的正常竞争秩序。其中包括信息获取的自由、服务选择的多样性以及数据使用的便捷性等。因此,面对这些日益凸显的问题,我们迫切需要建立健全的法律体系和政策框架,以有效规制平台间的恶性竞争行为,保护市场公平竞争,维护用户的合法权益。本文立足于反垄断法的视角,融合互联网平台的独特属性,探讨平台封禁行为的反垄断法规制困境并分析相应规制路径,希望为电商平台的有序发展提供帮助。
Nowadays, while the Internet and e-commerce platforms are developing rapidly, some problems have also emerged. In order to gain more competitive benefits, operators of e-commerce platforms have attracted more traffic, which has subsequently led to the emergence of endless “platform bans”, which have damaged the consumer rights of a large number of users and seriously disrupted the normal competitive order of society. These include freedom of information access, diversity of service options, and convenience of data use. Therefore, in the face of these increasingly prominent problems, we urgently need to establish a sound legal system and policy framework to effectively regulate vicious competition among platforms, protect fair market competition, and safeguard the legitimate rights and interests of users. This article, based on the perspective of anti-monopoly law, discusses the dilemma of anti-monopoly regulation of platform blocking behavior and analyzes the corresponding regulatory path, hoping to provide help for the orderly development of e-commerce platforms.
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