数智化养老：电子商务平台助推养老服务产业发展
Digital Intelligent Elderly Care: E-Commerce Platform to Promote the Development of the Elderly Care Service Industry

中国作为世界上老年人口最多的国家之一，老龄化程度不断加深，传统的养老模式已难以满足不断增长的养老需求。本文旨在探讨数智化养老背景下如何利用电子商务平台助推养老服务产业发展，进而提高老年人的生活质量。通过分析当前我国人口老龄化的现状和传统养老模式面临的挑战，构建一个体系完善的养老服务产业电子商务平台，充分展示该平台在养老服务中的优势，随后具体说明电子商务平台在养老产业中的一系列应用，如健康产品销售、在线预约与咨询、健康管理与个性化方案以及社交与娱乐。与此同时，文章也指出了在数智化养老服务中存在的一些问题，并为电商平台助推养老服务产业发展提供了相应的策略和建议，这也为促进养老产业的数智化转型和电商平台的优化升级提供了未来发展的方向。
As one of the countries with the largest elderly population in the world, China’s aging degree is deepening, and the traditional pension model has been unable to meet the growing demand for pension. This paper aims to explore how to use e-commerce platform to promote the development of elderly care service industry under the background of digitalized elderly care, so as to improve the quality of life of the elderly. By analyzing the current situation of aging population in our country and the challenges faced by the traditional pension model, to build a perfect e-commerce platform for the elderly service industry, fully demonstrate the advantages of the platform in the elderly service, and then concretely explain a series of applications of e-commerce platform in the elderly service industry, such as health product sales, online appointments and consultations, health management and personalized solutions, and social and entertainment. At the same time, the article also pointed out some problems in the digitalized elderly care service, and provided corresponding strategies and suggestions for the e-commerce platform to promote the development of the elderly care service industry, which also provided the future development direction for promoting the digitalized transformation of the elderly care industry and the optimization and upgrading of the e-commerce platform.