A Study on the Relationship between the Perceived Value of Rural Traditional Cultural Landscape and Tourists’ Satisfaction and Behavioral Intention
—Taking Xiajiao Village, Huizhou City, Guangdong Province as an Example

Based on the perspective of tourists in rural traditional cultural landscape, this paper determines the relevant dimensions of tourists’ perceived value, and combines the actual situation of Xiajiao Village to construct a structural equation model on the perceived value, satisfaction and behavioral intention of tourists of rural traditional cultural landscape, and explores the relationship between tourists’ perceived value, satisfaction and behavioral intention. The analysis results show that the perceived value of tourists in rural traditional cultural landscape is divided into four dimensions; there is a close correlation between the three dimensions, and tourists’ perceived value has a positive impact on behavioral intention.