%0 Journal Article
%T A Study on the Relationship between the Perceived Value of Rural Traditional Cultural Landscape and Tourists¡¯ Satisfaction and Behavioral Intention<br />
<span style="font-size:10px;">¡ªTaking Xiajiao Village, Huizhou City, Guangdong Province as an Example</span>
%A Huiyi Wang
%A Dongru Jiang
%A Qi Yang
%J Open Access Library Journal
%V 11
%N 12
%P 1-12
%@ 2333-9721
%D 2024
%I Open Access Library
%R 10.4236/oalib.1112679
%X Based on the perspective of tourists in rural traditional cultural landscape, this paper determines the relevant dimensions of tourists¡¯ perceived value, and combines the actual situation of Xiajiao Village to construct a structural equation model on the perceived value, satisfaction and behavioral intention of tourists of rural traditional cultural landscape, and explores the relationship between tourists¡¯ perceived value, satisfaction and behavioral intention. The analysis results show that the perceived value of tourists in rural traditional cultural landscape is divided into four dimensions; there is a close correlation between the three dimensions, and tourists¡¯ perceived value has a positive impact on behavioral intention.
%K Rural Traditional Cultural Landscape
%K Perceived Value
%K Behavioral Intention
%K Satisfaction
%U http://www.oalib.com/paper/6844504