数字经济背景下农村电商赋能乡村文化振兴的路径探析
Analysis of the Path of Rural E-Commerce Empowering Rural Cultural Revitalization in the Context of Digital Economy

乡村文化振兴是乡村振兴的重要组成部分。随着数字经济的蓬勃发展，农村电商已成为推动乡村文化振兴的重要力量。在推进乡村文化振兴过程中，乡村地区仍然面临着例如数字化基础设施建设落后、文化建设专业人才缺失、文化建设力度不足等诸多现实困境。针对这些问题，应从加强乡村数字化基础设施建设、重视乡村人才队伍建设、打造独特文化“品牌”等方面创新优化发展道路，助推乡村电商赋能乡村文化振兴。
Rural cultural revitalization is an important part of rural revitalization. With the vigorous development of the digital economy, rural e-commerce has become an important force to promote the revitalization of rural culture. In the process of promoting the revitalization of rural culture, rural areas are still facing many practical difficulties, such as backward digital infrastructure construction, lack of cultural construction, and insufficient ideological construction. In response to these problems, it is necessary to strengthen the construction of rural digital infrastructure, pay attention to the construction of rural talent teams, and create unique cultural “brands” to innovate and optimize the development path, so as to promote the revitalization of rural culture empowered by rural e-commerce.