ROBAM厨电产品营销策略研究
Research on Marketing Strategy of ROBAM Kitchen Electrical Products

本文旨在探讨ROBAM (老板电器)厨电产品的营销策略。文章首先分析了当前厨电市场的环境，包括行业趋势、竞争对手和消费者行为，为ROBAM的营销策略提供背景。接着，本文深入研究了ROBAM的营销策略，包括产品策略、价格策略、渠道策略和促销策略。在产品策略方面，ROBAM通过推出创新产品如“全面屏油烟机”等，满足了市场多样化的需求。价格策略上，ROBAM根据市场定位和价格弹性进行产品定价。渠道策略方面，ROBAM有效布局线上和线下销售渠道，扩大市场覆盖。在促销策略上，ROBAM通过广告、促销活动和品牌合作等方式，提升品牌知名度。最后，本文提出了针对ROBAM营销策略的建议，包括生产和管理流程优化、体验式新营销交互融合等，并对ROBAM的未来发展前景进行了展望。通过这些措施，ROBAM可以进一步提升品牌的市场影响力和市场份额，实现持续增长。
This article aims to explore the marketing strategy of ROBAM (Boss Electric Appliances) kitchen appliances. The article first analyzes the current environment of the kitchen appliance market, including industry trends, competitors, and consumer behavior, providing background for ROBAM’s marketing strategy. Furthermore, this article delves into the marketing strategies of ROBAM, including product strategy, price strategy, channel strategy, and promotion strategy. In terms of product strategy, ROBAM has met the diverse needs of the market by launching innovative products such as “full screen range hoods”. In terms of pricing strategy, ROBAM sets product prices based on market positioning and price elasticity. In terms of channel strategy, ROBAM effectively lays out online and offline sales channels to expand market coverage. In terms of promotional strategies, ROBAM enhances brand awareness through advertising, promotional activities, and brand cooperation. Finally, this article proposes suggestions for ROBAM marketing strategies, including optimization of production and management processes, integration of experiential new marketing interactions, and looks forward to the future development prospects of ROBAM. Through these measures, ROBAM can further enhance the brand’s market influence and market share, achieving sustained growth.