新零售背景下农村电商模式的优化路径研究
Research on the Optimization Path of Rural E-Commerce Model in the Context of New Retail

近年来，随着我国经济的迅猛增长，新兴商业模式层出不穷，其中新零售作为一种创新的消费模式，不仅显著提升了消费者的购物体验，而且更加精准地满足了他们的多元化需求。随着新零售概念的普及和深化，传统商业模式正经历着前所未有的变革。作为连接农村与城市、农民与消费者的关键桥梁，农村电商模式的优化显得尤为重要。在新零售的大背景下，农村电商既迎来了广阔的发展机遇，也遭遇了前所未有的挑战。因此，本文旨在深入探讨并剖析新零售背景下农村电商模式的优化策略，通过对当前农村电商模式的现状及存在的问题进行全面分析，提出切实可行的优化路径，以期推动农村电商的健康发展。
In recent years, with the rapid growth of China’s economy, new business models have emerged one after another, among which new retail, as an innovative consumption model, not only significantly improves the shopping experience of consumers, but also more accurately meets their diversified needs. With the popularization and deepening of the new retail concept, the traditional business model is undergoing unprecedented changes. As a key bridge connecting rural and urban, farmers and consumers, the optimization of rural e-commerce model is particularly important. In the context of new retail, rural e-commerce has not only ushered in broad development opportunities, but also encountered unprecedented challenges. Therefore, this paper aims to deeply discuss and analyze the optimization strategy of rural e-commerce model in the context of new retail, and put forward a practical optimization path through a comprehensive analysis of the current situation and existing problems of rural e-commerce model, in order to promote the healthy development of rural e-commerce.