新质生产力赋能农村电商发展的内在价值、现实挑战与路径探索
The Intrinsic Value, Challenges and Paths of Rural E-Commerce Development Enabled by New Quality Productivity

科学技术的不断进步与市场需求的持续变化，使得电子商务在农村迅速发展，并逐渐成为现代经济发展体系中不可或缺的重要组成部分。挖掘农村电商发展潜能是数字经济时代研究的重要课题。在科技创新驱动下萌芽形成的新质生产力，是数字时代更加具备融合性的一种生产力，能够为乡村振兴提供坚实的发展基础，为农村地区发展电子商务注入新的动能。本文将从内在价值、现实挑战与实现路径三个方面展开新质生产力赋能农村电商发展的研究，助力农村电商高质量发展。
The continuous progress of science and technology and the continuous changes in market demand have led to the rapid development of e-commerce in rural areas and gradually become an indis-pensable and important part of the modern economic development system. Tapping the develop-ment potential of rural e-commerce is an important topic for research in the digital economy. The new quality of productivity germinated under the drive of scientific and technological innovation is a kind of productivity that is more integrated in the digital era, which can provide a solid develop-ment foundation for rural revitalization and inject new kinetic energy into the development of e-commerce in rural areas. In this paper, we will launch the research on the new quality productiv-ity empowering rural e-commerce development from three aspects, namely, intrinsic value, realis-tic challenges and realization path, and help rural e-commerce to develop with high quality.