数字经济背景下农村电子商务发展路径探析
Analysis on the Development Path of Rural E-Commerce under the Background of Digital Economy

数字技术具备高渗透性、高价值性，更体现新内涵的生产力，对农村电子商务具有重要赋能作用。农村电商可以将农业生产与销售市场联系起来，实现传统农业生产经营方式转型发展，在促进城乡融合发展、缓解城乡收入差距、推动新时代乡村振兴事业发展等方面具有重要作用。本文通过分析数字经济推动农村电商高质量发展的机理，探索数字经济赋能城乡融合的实现路径，将数字技术融入乡村产业发展的全过程，推动农业生产智慧化、乡村产业发展数字化，以期为农村电商未来发展提供有益借鉴。
Digital technology has high permeability, high value, but also reflects the new connotation of productivity, rural e-commerce has an important enabling role. Rural e-commerce can link agricultural production with sales market, realize the transformation and development of traditional agricultural production and operation mode, and play an important role in promoting the integrated development of urban and rural areas, alleviating the urban-rural income gap, and promoting the development of rural revitalization in the new era. By analyzing the mechanism of digital economy promoting the high-quality development of rural e-commerce, this paper explores the realization path of digital economy enabling urban-rural integration, integrates digital technology into the whole process of rural industrial development, and promotes the intelligent agricultural production and the digitalization of rural industrial development, in order to provide beneficial reference for the future development of rural e-commerce.