乡村振兴战略背景下农村电商发展策略研究
Research on the Development Strategy of Rural E-Commerce under the Background of Rural Revitalization Strategy

乡村振兴战略是我国为实现农业农村现代化提出的重要战略部署，在乡村振兴战略背景下农村电商已成为拉动农村经济增长的重要途径，但其在发展过程中还存在诸多问题，例如多数农村地区仍然存在基础设施不完善、缺乏专业人才带领、农产品知名程度低等问题，阻碍着农村电商的进一步发展。本文简述了乡村振兴战略背景下农村电商发展的机遇及面临的主要问题，并在此基础上提出了推动农村电商发展的对策，旨在助力促进农村电商的可持续性发展。
The rural revitalization strategy is an important strategic deployment proposed by China to achieve modernization of agriculture and rural areas. Under the background of the rural revitalization strategy, rural e-commerce has become one of the important ways to drive rural economic growth. This article first analyzes the opportunities faced by the development of rural e-commerce under the background of rural revitalization strategy, with a focus on analyzing the problems faced by rural e-commerce development. Based on these problems, feasible measures such as improving the quality of agricultural products, improving rural infrastructure construction, and introducing high-level professional talents are proposed, in order to provide assistance for the further development of rural e-commerce under the background of rural revitalization strategy.