电子商务赋能农业经济韧性的机理、困境与路径研究
Research on the Mechanisms, Dilemmas and Paths of E-Commerce Enabling Resilience of Agricultural Economy

农业经济发展是维护经济可持续发展和社会稳定的重要基础，但农业在发展的过程中容易受到自然和市场等风险的影响，使农业经济缺乏韧性。电子商务的蓬勃发展成为农业经济韧性提升的新动能，电商平台通过促进产销有效衔接、拓宽农产品销售渠道、建设特色农产品品牌等机制，促进农业经济可持续增长。然而在电子商务赋能农业经济韧性的过程中，仍然面临着基础设施薄弱、电商人才紧缺和品牌效益缺乏等现实困境，亟须通过加强政策扶持、推动物流设施建设，培育和引入高素质电商人才，依托资源禀赋塑造特色农业品牌等路径，增强农业经济抵御风险能力和恢复力，激发农业经济创新活力。
Agricultural economic development is an important foundation for maintaining sustainable economic development and social stability, but in the process of development, agriculture is vulnerable to risks such as nature and market, which makes agricultural economy lack of resilience. The booming development of e-commerce has become a new driving force for the enhancement of agricultural economic resilience, and e-commerce platforms promote sustainable growth of the agricultural economy by facilitating the effective connection between production and marketing, broadening the sales channels of agricultural products, and constructing speciality agricultural product brands, among other mechanisms. However, in the process of e-commerce to empower the resilience of the agricultural economy, it is still faced with realistic difficulties such as weak infrastructure, shortage of e-commerce talents and lack of brand benefits. In order to enhance the ability of agricultural economy to resist risks and resilience, stimulate the innovation vitality of agricultural economy, it is urgent to strengthen policy support, promote the establishment of logistics facilities, cultivate and introduce high-quality e-commerce talents, and build characteristic agricultural brands by relying on resource endowments.