数字经济时代背景下互联网平台私权力的规制进路
The Regulatory Approach to the Private Rights of Internet Platforms in the Context of the Digital Economy

互联网平台私权力的兴起有效抑制了内部经营活动中可能产生的负面外部效应，并在一定程度上缓解了政府监管的局限性。然而伴随而来的是私权滥用的风险。除了依赖市场竞争机制和既有的民法规范来约束平台的私权行使之外，融入公法的理念与价值导向，对平台权力施以适度的调节与引导，显得尤为关键。平台在制定及执行规则的过程中，应当明确平台责任追究制度、完善平台内容审核机制、加强平台算法监管。既要激励平台创新与经济增长，也要防止权力滥用，保障所有市场参与者的合法权益，从而促进数字经济环境下的健康、可持续发展。
The rise of private power on Internet platforms has effectively suppressed the negative externalities that may arise from internal business activities and, to a certain extent, alleviated the limitations of government regulation. However, this is accompanied by the risk of abuse of private power. In addition to relying on market competition mechanisms and existing civil law norms to constrain the exercise of private power on platforms, it is particularly important to incorporate the concepts and value orientations of public law and to moderately regulate and guide platform power. In the process of formulating and implementing rules, platforms should clarify the platform accountability system, improve the platform content review mechanism, and strengthen platform algorithm supervision. It is necessary to encourage platform innovation and economic growth, prevent abuse of power, protect the legitimate rights and interests of all market participants, and thus promote healthy and sustainable development in the digital economy environment.