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Understanding the Adoption of Additive Manufacturing in Construction: A Sociological Perspective through a Revised TAM Model

DOI: 10.4236/aasoci.2024.1410035, PP. 517-536

Keywords: Professional Identity, Organizational Change, Resistance to Change, Technology Acceptance, Sociology of Innovation

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Abstract:

This article examines the adoption of additive manufacturing, or 3D printing, in the construction sector, with a focus on the sociological resistance to this innovation. Despite the clear advantages of this technology, including reduced costs and construction time, its large-scale deployment remains limited, mainly due to reluctance from entrepreneurs. The study adopts a sociological perspective to analyze the relationship between technology and professional identity, drawing on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). This study proposes a revised version of the Technology Acceptance Model (TAM), which integrates professional identity as a key factor in technology adoption. The model also incorporates additional variables such as contextual organizational factors, organizational support, and professional social networks, to provide a deeper analysis of the barriers to the adoption of 3D printing in this sector.

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