%0 Journal Article %T Understanding the Adoption of Additive Manufacturing in Construction: A Sociological Perspective through a Revised TAM Model %A Gamal El Ballat %J Advances in Applied Sociology %P 517-536 %@ 2165-4336 %D 2024 %I Scientific Research Publishing %R 10.4236/aasoci.2024.1410035 %X This article examines the adoption of additive manufacturing, or 3D printing, in the construction sector, with a focus on the sociological resistance to this innovation. Despite the clear advantages of this technology, including reduced costs and construction time, its large-scale deployment remains limited, mainly due to reluctance from entrepreneurs. The study adopts a sociological perspective to analyze the relationship between technology and professional identity, drawing on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). This study proposes a revised version of the Technology Acceptance Model (TAM), which integrates professional identity as a key factor in technology adoption. The model also incorporates additional variables such as contextual organizational factors, organizational support, and professional social networks, to provide a deeper analysis of the barriers to the adoption of 3D printing in this sector. %K Professional Identity %K Organizational Change %K Resistance to Change %K Technology Acceptance %K Sociology of Innovation %U http://www.scirp.org/journal/PaperInformation.aspx?PaperID=136466