华住会的市场营销战略分析
Analysis of Marketing Strategy of H World Group Limited

本文通过对我国经济型酒店发展情况的分析和研究，挖掘出了目前我国经济型酒店发展过程中暴露出的一些问题。在当前的经济大环境中，中国市场这个“大蛋糕”吸引了许多国外知名的酒店品牌入驻。综上所述，目前国内经济型酒店的市场竞争非常激烈。因此本篇文章对华住会的市场营销战略做出了认真的分析和研究，并提出了一些有建设性的策略来解决当前行业中存在的问题，让我国经济型酒店在未来发展中取得更好的进步。
Through the analysis and research on the development of economy hotels in China, this paper finds out some problems in the development of economy hotels in China. In the current economic environment, the “big cake” of the Chinese market has attracted many well-known hotel brands from abroad. To sum up, the current domestic economy hotel market competition is very fierce. Therefore, this article makes a careful analysis and research on the marketing strategy of H World Group Limited, and puts forward some constructive strategies to solve the problems existing in the current industry to let our country’s economy hotel in the future development to make better progress.