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E-Commerce Letters 2024
网络支付与老年人消费活动的关系研究
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Abstract:
我国已全面进入老龄化社会,生活水平的提高亦使得老年群体消费需求不断增加,又伴随着网络快速发展的社会背景,基于此,本文以老年群体消费为研究对象,探讨网络支付与老年群体消费活动的关系,构建网络支付对老年群体消费影响的理论模型,选取2020年中国家庭追踪调查(CFPS)数据,以网络接触(是否进行移动上网)作为衡量是否进行网络支付的标准,利用OLS回归和多元线性回归模型探究网络支付与老年人消费活动的关系,结果显示网络支付与老年人总消费、生存型消费、医疗保健消费、文教娱乐消费呈现正相关关系。
Our country has fully entered an aging society, the improvement of living standards has also made the consumption demand of the elderly groups increasing, and along with the rapid development of network social background, based on this, this paper takes the consumption of the elderly group as the research object, discusses the relationship between online payment and the consumption activities of the elderly group, builds a theoretical model of the impact of online payment on the consumption of the elderly group, selects the data of China Household Tracking Survey (CFPS) in 2020, and takes Internet access (whether mobile Internet access is used) as the standard to measure whether online payment is made. OLS regression and multiple linear regression models were used to explore the relationship between online payment and consumption activities of the elderly, and the results showed that online payment was positively correlated with total consumption, survival consumption, health care consumption, culture, education and entertainment consumption of the elderly.
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