大数据技术在电子商务发展中的应用研究
Research on the Application of Big Data Technology in E-Commerce Development

本研究聚焦于大数据技术在电子商务发展中的应用，旨在探讨大数据如何推动电子商务模式的创新和经济的数字化转型。在全球信息技术迅猛发展的背景下，大数据技术的融入不仅提升了电商平台的运营效率和服务质量，还为用户带来了更为精准、个性化的购物体验。通过深入分析大数据在精准营销、智能推荐和风险管理等核心功能中的应用，发现大数据技术显著提升了用户满意度、营销效率和交易安全性，为电子商务企业赋予了显著的竞争优势和持续发展的动力。同时，本研究也揭示了大数据技术与电子商务之间紧密的互动关系，并强调了在新技术、新模式不断涌现的背景下，大数据技术在电子商务中应用的持续探索与合规安全的重要性，为电子商务领域的未来发展提供了新的视角和思考。
This study focuses on the application of big data technology in the development of e-commerce, aiming to explore how big data can promote the innovation of e-commerce models and the digital transformation of the economy. In the context of the rapid development of global information technology, the integration of big data technology not only improves the operational efficiency and service quality of the e-commerce platform, but also brings users a more accurate and personalized shopping experience. Through in-depth analysis of the application of big data in core functions, such as precision marketing, intelligent recommendation and risk management, it is found that big data technology significantly improves user satisfaction, marketing efficiency and transaction security, and gives e-commerce enterprises significant competitive advantages and sustainable development motivation. At the same time, this study also reveals the close interaction between big data technology and e-commerce, and emphasizes the importance of continuous exploration and compliance security of the application of big data technology in e-commerce in the context of the emergence of new technologies and new models, providing a new perspective and thinking for the future development of e-commerce.