电商直播助推乡村文化振兴路径探析
Analysis on the Path of Promoting Rural Culture Revitalization through E-Commerce Livestreaming

电商直播是网络技术和通讯技术快速发展的产物，能在乡村振兴中发挥着重要的作用。乡村文化振兴是乡村振兴的重要组成部分，关系乡村振兴全局。电商直播对助推乡村文化振兴具有重要的意义和潜力。本文从电商直播和乡村文化振兴的内在联系、电商直播助推乡村文化振兴的现实困境两方面入手，探析电商直播必须要加强乡村文化挖掘和传承工作，增强乡村文化自信；完善农村基础设施建设，提高电商直播效率；重视乡村人才队伍建设，培养乡村文化直播人才；加速农产品发展转型升级，打造乡村特色品牌等方面入手助推乡村文化振兴。
E-commerce livestreaming is the product of the rapid development of network technology and communication technology, which can play an important role in rural revitalization. Rural culture revitalization is an important part of rural revitalization, related to the overall situation of rural revitalization. E-commerce livestreaming has great significance and potential in promoting the revitalization of rural culture. Starting from the internal connection between e-commerce livestreaming and the revitalization of rural culture, and the realistic predicament of e-commerce livestreaming to promote the revitalization of rural culture, this paper explores the necessity of e-commerce livestreaming to strengthen the excavation and inheritance of rural culture and enhance the self-confidence of rural culture; improve the construction of rural infrastructure, improve the efficiency of e-commerce livestreaming; pay attention to the construction of rural talent team, train rural culture livestreaming talents; accelerate the transformation and upgrading of the development of agricultural products, build rural characteristic brands and other aspects to promote the revitalization of rural culture.