|
|
E-Commerce Letters 2024
数字化转型中的战略管理研究：一项系统回顾
|
Abstract:
各类数字技术的蓬勃发展为全球不同行业的战略和运营带来了挑战与机遇，数字化转型已成为影响当代组织发展和生存的最关键因素之一。本次系统回顾旨在了解数字化转型中战略管理研究的动态。结果显示，数字化转型中战略管理研究在过去几年已初具规模，现有论文被分五个主题，即1) 外部环境分析；2) 内部环境分析；3) 战略制定；4) 战略实施；5) 战略评估。本文为把握文献中存在的差距奠定了基础，并提出了未来的研究议程。
The rapid development of various smart technologies brings challenges and opportunities to the strategies and operations of different industries around the world, and digital transformation is one of the most critical factors affecting the development and survival of contemporary organizations. Through a systematic review of the literature, this paper is aimed at understanding the dynamics of research on digital transformation in strategic management. The results show that research on digital transformation in strategic management is just beginning, and the existing literatures are divided into five main research areas, namely 1) external environment analysis; 2) internal environment analysis; 3) strategy formulation; 4) strategy implementation; and 5) strategy evaluation. This paper lays the groundwork for capturing the gaps in the literatures and proposes a future research agenda.
| [1] | Sebastian, I.M., Ross, J.W., Beath, C., et al. (2017) How Big Old Companies Navigate Digital Transformation. MIS Quarterly Executive, 16, 197-213. |
| [2] | Vial, G. (2019) Understanding Digital Transformation: A Review and a Research Agenda. The Journal of Strategic Information Systems, 28, 118-144. https://doi.org/10.1016/j.jsis.2019.01.003 |
| [3] | Nambisan, S., Lyytinen, K., Majchrzak, A. and Song, M. (2017) Digital Innovation Management: Reinventing Innovation Management Research in a Digital World. MIS Quarterly, 41, 223-238. https://doi.org/10.25300/misq/2017/41:1.03 |
| [4] | Fitzgerald, M., Kruschwitz, N., Bonnet, D., et al. (2014) Embracing Digital Technology: A New Strategic Imperative. MIT Sloan Management Review, 55, 1-13. |
| [5] | Hess, T., Matt, C., Benlian, A., et al. (2016) Options for Formulating a Digital Transformation Strategy. MIS Quarterly Executive, 15, 123-139. |
| [6] | Dąbrowska, J., Almpanopoulou, A., Brem, A., Chesbrough, H., Cucino, V., Di Minin, A., et al. (2022) Digital Transformation, for Better or Worse: A Critical Multi‐Level Research Agenda. R&D Management, 52, 930-954. https://doi.org/10.1111/radm.12531 |
| [7] | David, F.R., David, F.R. and David, M.E. (2017) Strategic Management: Concepts and Cases: A Competitive Advantage Approach. Pearson. |
| [8] | Hitt, M.A., Ireland, R.D. and Hoskisson, R.E. (2019) Strategic Management: Competitiveness and Globalization. Cengage Learning. |
| [9] | Bhatti, A., Malik, H., Kamal, A.Z., Aamir, A., Alaali, L.A. and Ullah, Z. (2021) Much-Needed Business Digital Transformation through Big Data, Internet of Things and Blockchain Capabilities: Implications for Strategic Performance in Telecommunication Sector. Business Process Management Journal, 27, 1854-1873. https://doi.org/10.1108/bpmj-12-2020-0553 |
| [10] | Li, H., Wu, Y., Cao, D. and Wang, Y. (2021) Organizational Mindfulness towards Digital Transformation as a Prerequisite of Information Processing Capability to Achieve Market Agility. Journal of Business Research, 122, 700-712. https://doi.org/10.1016/j.jbusres.2019.10.036 |
| [11] | Van Doorn, S., Georgakakis, D., Oehmichen, J. and Reimer, M. (2022) Opportunity or Threat? Exploring Middle Manager Roles in the Face of Digital Transformation. Journal of Management Studies, 60, 1684-1719. https://doi.org/10.1111/joms.12880 |
| [12] | Jackson, N.C. (2019) Managing for Competency with Innovation Change in Higher Education: Examining the Pitfalls and Pivots of Digital Transformation. Business Horizons, 62, 761-772. https://doi.org/10.1016/j.bushor.2019.08.002 |
| [13] | Liu, D., Chen, S. and Chou, T. (2011) Resource Fit in Digital Transformation: Lessons Learned from the CBC Bank Global e-Banking Project. Management Decision, 49, 1728-1742. https://doi.org/10.1108/00251741111183852 |
| [14] | Shen, Q., Hua, Y., Huang, Y., Ebstein, R., Yu, X. and Wu, Z. (2021) Knowledge Management and Modern Digital Transformation of the Property Management Industry in China. Journal of Knowledge Management, 26, 2133-2144. https://doi.org/10.1108/jkm-04-2021-0320 |
| [15] | Jafari-Sadeghi, V., Amoozad Mahdiraji, H., Alam, G.M. and Mazzoleni, A. (2023) Entrepreneurs as Strategic Transformation Managers: Exploring Micro-Foundations of Digital Transformation in Small and Medium Internationalisers. Journal of Business Research, 154, Article ID: 113287. https://doi.org/10.1016/j.jbusres.2022.08.051 |
| [16] | Chen, Y., Li, R. and Song, T. (2023) Does TMT Internationalization Promote Corporate Digital Transformation? A Study Based on the Cognitive Process Mechanism. Business Process Management Journal, 29, 309-338. https://doi.org/10.1108/bpmj-06-2021-0376 |
| [17] | Fu, J., Zhang, N. and Li, F. (2023) Research on the Impact of Managerial Capabilities on the Digital Transformation of Enterprises. Journal of Business Economics and Management, 24, 614-632. https://doi.org/10.3846/jbem.2023.19915 |
| [18] | Cho, J., Bian, Y. and Lee, J. (2023) Leading Digital Business Model Transformation in the K-Pop Industry: The Case of SM Entertainment. Asia Pacific Business Review, 29, 1394-1424. https://doi.org/10.1080/13602381.2023.2229761 |
| [19] | Zhu, Z., Song, T., Huang, J., et al. (2022) Executive Cognitive Structure, Digital Policy, and Firms’ Digital Transformation. IEEE Transactions on Engineering Management, 71, 2579-2592. |
| [20] | Chawla, R.N., Goyal, P. and Saxena, D.K. (2023) The Role of CIO in Digital Transformation: An Exploratory Study. Information Systems and e-Business Management, 21, 797-835. https://doi.org/10.1007/s10257-023-00651-1 |
| [21] | Philip, J., Gilli, K. and Knappstein, M. (2023) Identifying Key Leadership Competencies for Digital Transformation: Evidence from a Cross-Sectoral Delphi Study of Global Managers. Leadership & Organization Development Journal, 44, 392-406. https://doi.org/10.1108/lodj-02-2022-0063 |
| [22] | Christofi, M., Khan, H., Zahoor, N., Hadjielias, E. and Tarba, S. (2024) Digital Transformation of SMEs: The Role of Entrepreneurial Persistence and Market Sensing Dynamic Capability. IEEE Transactions on Engineering Management. https://doi.org/10.1109/tem.2022.3230248 |
| [23] | Reuter, E. and Floyd, S. (2023) Strategic Leaders’ Ecosystem Vision Formation and Digital Transformation: A Motivated Interactional Lens. Strategic Entrepreneurship Journal, 18, 103-127. https://doi.org/10.1002/sej.1493 |
| [24] | Vuchkovski, D., Zalaznik, M., Mitręga, M. and Pfajfar, G. (2023) A Look at the Future of Work: The Digital Transformation of Teams from Conventional to Virtual. Journal of Business Research, 163, Article ID: 113912. https://doi.org/10.1016/j.jbusres.2023.113912 |
| [25] | Ferri, P. and Takahashi, A. (2024) The Roles of History in Accomplishing Digital Transformation: A Dynamic Capabilities Perspective. Technology Analysis & Strategic Management. https://doi.org/10.1080/09537325.2023.2299937 |
| [26] | Prügl, R. and Spitzley, D.I. (2020) Responding to Digital Transformation by External Corporate Venturing: An Enterprising Family Identity and Communication Patterns Perspective. Journal of Management Studies, 58, 135-164. https://doi.org/10.1111/joms.12578 |
| [27] | He, Z., Huang, H., Choi, H. and Bilgihan, A. (2022) Building Organizational Resilience with Digital Transformation. Journal of Service Management, 34, 147-171. https://doi.org/10.1108/josm-06-2021-0216 |
| [28] | Codara, L. and Sgobbi, F. (2023) Resilience, Complexity and Digital Transformation: Three Case Studies in the Valves Industry. Journal of Manufacturing Technology Management, 34, 1-19. https://doi.org/10.1108/jmtm-05-2022-0214 |
| [29] | Furr, N., Ozcan, P. and Eisenhardt, K.M. (2022) What Is Digital Transformation? Core Tensions Facing Established Companies on the Global Stage. Global Strategy Journal, 12, 595-618. https://doi.org/10.1002/gsj.1442 |
| [30] | Browder, R.E., Dwyer, S.M. and Koch, H. (2023) Upgrading Adaptation: How Digital Transformation Promotes Organizational Resilience. Strategic Entrepreneurship Journal, 18, 128-164. https://doi.org/10.1002/sej.1483 |
| [31] | Sergei, T., Arkady, T., Natalya, L., Pathak, R., Samson, D., Husain, Z., et al. (2023) Digital Transformation Enablers in High-Tech and Low-Tech Companies: A Comparative Analysis. Australian Journal of Management, 48, 801-843. https://doi.org/10.1177/03128962231157102 |
| [32] | Warner, K.S.R. and Wäger, M. (2019) Building Dynamic Capabilities for Digital Transformation: An Ongoing Process of Strategic Renewal. Long Range Planning, 52, 326-349. https://doi.org/10.1016/j.lrp.2018.12.001 |
| [33] | Gupta, G. and Bose, I. (2019) Strategic Learning for Digital Market Pioneering: Examining the Transformation of Wishberry’s Crowdfunding Model. Technological Forecasting and Social Change, 146, 865-876. https://doi.org/10.1016/j.techfore.2018.06.020 |
| [34] | Sia, S.K., Weill, P. and Zhang, N. (2021) Designing a Future-Ready Enterprise: The Digital Transformation of DBS Bank. California Management Review, 63, 35-57. https://doi.org/10.1177/0008125621992583 |
| [35] | Jöhnk, J., Ollig, P., Rövekamp, P. and Oesterle, S. (2022) Managing the Complexity of Digital Transformation—How Multiple Concurrent Initiatives Foster Hybrid Ambidexterity. Electronic Markets, 32, 547-569. https://doi.org/10.1007/s12525-021-00510-2 |
| [36] | Heikinheimo, M., Hautamäki, P., Julkunen, S. and Koponen, J. (2024) B2B Service Sales on a Digital Multi-Sided Platform: Transformation from Value Chains to Value Networks. Industrial Marketing Management, 116, 26-39. https://doi.org/10.1016/j.indmarman.2023.11.006 |
| [37] | Gomes, L.A.d.V., Flechas, A., Facin, A.L.F., Borini, F.M., Stefani, B. and Leal, L.F. (2023) Entrepreneurial Judgment Governance Adaptation for Digital Transformation in Established Firms. Strategic Entrepreneurship Journal, 18, 200-225. https://doi.org/10.1002/sej.1490 |
| [38] | Tseng, Y., Hung, H. and Lin, B. (2023) Win the Next War vs Innovate or Die: Framing the Digital Transformation across the Taiwanese Sectors. European Journal of Innovation Management. https://doi.org/10.1108/ejim-10-2022-0571 |
| [39] | Ghobakhloo, M. and Iranmanesh, M. (2021) Digital Transformation Success under Industry 4.0: A Strategic Guideline for Manufacturing SMEs. Journal of Manufacturing Technology Management, 32, 1533-1556. https://doi.org/10.1108/jmtm-11-2020-0455 |
| [40] | Faro, B., Abedin, B. and Cetindamar, D. (2021) Hybrid Organizational Forms in Public Sector’s Digital Transformation: A Technology Enactment Approach. Journal of Enterprise Information Management, 35, 1742-1763. https://doi.org/10.1108/jeim-03-2021-0126 |
| [41] | Yu, H., Fletcher, M. and Buck, T. (2022) Managing Digital Transformation during Re-Internationalization: Trajectories and Implications for Performance. Journal of International Management, 28, Article ID: 100947. https://doi.org/10.1016/j.intman.2022.100947 |
| [42] | Zhang, X., Xu, Y.Y. and Ma, L. (2023) Information Technology Investment and Digital Transformation: The Roles of Digital Transformation Strategy and Top Management. Business Process Management Journal, 29, 528-549. https://doi.org/10.1108/bpmj-06-2022-0254 |
| [43] | Zheng, Y.H., Shi, G., Zhong, H., Liu, M.T. and Lin, Z. (2023) Motivating Strategic Front-Line Employees for Innovative Sales in the Digital Transformation Era: The Mediating Role of Salesperson Learning. Technological Forecasting and Social Change, 193, Article ID: 122593. https://doi.org/10.1016/j.techfore.2023.122593 |
| [44] | Omrani, N., Rejeb, N., Maalaoui, A., et al. (2022) Drivers of Digital Transformation in SMEs. IEEE Transactions on Engineering Management, 71, 5030-5043. |
| [45] | Xia, H., Ye, P., Jasimuddin, S.M., et al. (2022) Evolution of Digital Transformation in Traditional Enterprises: Evidence from China. Technology Analysis & Strategic Management. |
| [46] | Rocha, C., Quandt, C., Deschamps, F., Philbin, S. and Cruzara, G. (2023) Collaborations for Digital Transformation: Case Studies of Industry 4.0 in Brazil. IEEE Transactions on Engineering Management, 70, 2404-2418. https://doi.org/10.1109/tem.2021.3061396 |
| [47] | Holopainen, M., Saunila, M. and Ukko, J. (2023) Value Creation Paths of Organizations Undergoing Digital Transformation. Knowledge and Process Management, 30, 125-136. https://doi.org/10.1002/kpm.1745 |
| [48] | Klos, C., Spieth, P., Clauss, T. and Klusmann, C. (2021) Digital Transformation of Incumbent Firms: A Business Model Innovation Perspective. IEEE Transactions on Engineering Management, 70, 2017-2033. |
| [49] | Gilch, P.M. and Sieweke, J. (2020) Recruiting Digital Talent: The Strategic Role of Recruitment in Organisations’ Digital Transformation. German Journal of Human Resource Management: Zeitschrift für Personalforschung, 35, 53-82. https://doi.org/10.1177/2397002220952734 |
| [50] | Nicolás-Agustín, Á., Jiménez-Jiménez, D. and Maeso-Fernandez, F. (2021) The Role of Human Resource Practices in the Implementation of Digital Transformation. International Journal of Manpower, 43, 395-410. https://doi.org/10.1108/ijm-03-2021-0176 |
| [51] | Gilli, K., Nippa, M. and Knappstein, M. (2022) Leadership Competencies for Digital Transformation: An Exploratory Content Analysis of Job Advertisements. German Journal of Human Resource Management: Zeitschrift für Personalforschung, 37, 50-75. https://doi.org/10.1177/23970022221087252 |
| [52] | de Paula, D., Marx, C., Wolf, E., Dremel, C., Cormican, K. and Uebernickel, F. (2022) A Managerial Mental Model to Drive Innovation in the Context of Digital Transformation. Industry and Innovation, 30, 42-66. https://doi.org/10.1080/13662716.2022.2072711 |
| [53] | Narbariya, S., Nayeem, M.A. and Gupta, R. (2022) Does HPWS Amplify Employees’ Change Readiness for Digital Transformation? A Study through the “Work-from-Anywhere” Prism. Personnel Review, 51, 1948-1966. https://doi.org/10.1108/pr-01-2022-0068 |
| [54] | Shashi, Centobelli, P., Cerchione, R. and Ertz, M. (2020) Agile Supply Chain Management: Where Did It Come from and Where Will It Go in the Era of Digital Transformation? Industrial Marketing Management, 90, 324-345. https://doi.org/10.1016/j.indmarman.2020.07.011 |
| [55] | Birkel, H. and Wehrle, M. (2024) Small-and Medium-Sized Companies Tackling the Digital Transformation of Supply Chain Processes: Insights from a Multiple Case Study in the German Manufacturing Industry. IEEE Transactions on Engineering Management. https://doi.org/10.1109/tem.2022.3209131 |
| [56] | Morton, J., Wilson, A.D. and Cooke, L. (2020) The Digital Work of Strategists: Using Open Strategy for Organizational Transformation. The Journal of Strategic Information Systems, 29, Article ID: 101613. https://doi.org/10.1016/j.jsis.2020.101613 |
| [57] | Faruquee, M., Paulraj, A. and Irawan, C.A. (2021) Strategic Supplier Relationships and Supply Chain Resilience: Is Digital Transformation That Precludes Trust Beneficial? International Journal of Operations & Production Management, 41, 1192-1219. https://doi.org/10.1108/ijopm-10-2020-0702 |
| [58] | Garcia-Perez, A., Cegarra-Navarro, J.G., Sallos, M.P., Martinez-Caro, E. and Chinnaswamy, A. (2023) Resilience in Healthcare Systems: Cyber Security and Digital Transformation. Technovation, 121, Article ID: 102583. https://doi.org/10.1016/j.technovation.2022.102583 |
| [59] | Savastano, M., Zentner, H., Spremić, M. and Cucari, N. (2022) Assessing the Relationship between Digital Transformation and Sustainable Business Excellence in a Turbulent Scenario. Total Quality Management & Business Excellence. https://doi.org/10.1080/14783363.2022.2063717 |
| [60] | Nasiri, M., Saunila, M. and Ukko, J. (2022) Digital Orientation, Digital Maturity, and Digital Intensity: Determinants of Financial Success in Digital Transformation Settings. International Journal of Operations & Production Management, 42, 274-298. https://doi.org/10.1108/ijopm-09-2021-0616 |
| [61] | Fang, M., Liu, F., Xiao, S. and Park, K. (2023) Hedging the Bet on Digital Transformation in Strategic Supply Chain Management: A Theoretical Integration and an Empirical Test. International Journal of Physical Distribution & Logistics Management, 53, 512-531. https://doi.org/10.1108/ijpdlm-12-2021-0545 |
| [62] | Karttunen, E., Lintukangas, K. and Hallikas, J. (2023) Digital Transformation of the Purchasing and Supply Management Process. International Journal of Physical Distribution & Logistics Management, 53, 685-706. https://doi.org/10.1108/ijpdlm-06-2022-0199 |
| [63] | Stratu-Strelet, D., Gil-Gómez, H., Oltra-Badenes, R. and Oltra-Gutierrez, J.V. (2023) Developing a Theory of Full Democratic Consolidation: Exploring the Links between Democracy and Digital Transformation in Developing Eastern European Countries. Journal of Business Research, 157, Article ID: 113543. https://doi.org/10.1016/j.jbusres.2022.113543 |
| [64] | Lang, L.D., Behl, A., Phuong, N.N.D., Gaur, J. and Dzung, N.T. (2022) Toward SME Digital Transformation in the Supply Chain Context: The Role of Structural Social and Human Capital. International Journal of Physical Distribution & Logistics Management, 53, 448-466. https://doi.org/10.1108/ijpdlm-12-2021-0525 |
| [65] | Zhu, X. and Li, Y. (2023) The Use of Data-Driven Insight in Ambidextrous Digital Transformation: How Do Resource Orchestration, Organizational Strategic Decision-Making, and Organizational Agility Matter? Technological Forecasting and Social Change, 196, Article ID: 122851. https://doi.org/10.1016/j.techfore.2023.122851 |
| [66] | Pesce, D. (2022) Digital Transformation and Vertical (Dis-)integration: The Role of Technological Change and the Importance of the Institutional Context. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.4056150 |
| [67] | He, Q., Ribeiro-Navarrete, S. and Botella-Carrubi, D. (2023) A Matter of Motivation: The Impact of Enterprise Digital Transformation on Green Innovation. Review of Managerial Science, 18, 1489-1518. https://doi.org/10.1007/s11846-023-00665-6 |
| [68] | YahiaMarzouk, Y. and Jin, J. (2022) Linking Environmental Scanning and Organizational Learning with Organizational Resilience of Egyptian SMEs: The Moderating Role of Environmental Uncertainty. International Journal of Organizational Analysis, 31, 2753-2792. https://doi.org/10.1108/ijoa-12-2021-3066 |
| [69] | Facin, A.L.F., Barbosa, A.P.F.P.L., Matsumoto, C., Cruz, A.F.S.D.G. and Salerno, M.S. (2022) Featured Topics in Research on Digital Transformation: Evidence from a Bibliometric Study and Content Analysis. Revista de Administração de Empresas, 62, 1-22. https://doi.org/10.1590/s0034-759020220602x |
