数字经济背景下农村跨境电商高质量发展路径研究
Research on High-Quality Development Path of Rural Cross-Border E-Commerce under the Background of Digital Economy

数字时代到来推动了数字经济转型升级发展，数字经济发展与第一产业、第二产业、第三产业相互融合发展，推动相关产业实现供给侧改革，推动产业链现代化发展。数字经济大背景下，农村跨境电商是实现共同富裕、乡村振兴的重要路径，研究农村跨境电商高质量发展路径具有重要意义。农产品品牌市场价值不大、相关基础设施落后、跨境信用体系不健全、跨境电商人才短缺成为农村跨境电商发展面临的主要挑战。面对这些挑战，应当树立品牌意识，提高产品质量；完善基础设施，提高贸易效率；提升风险防控，降低交易风险；培育专业人才，完善培养体系，为实现农业跨境电商高质量发展提供对策。
The advent of the digital era promotes the transformation and upgrading of the digital economy, the integration of the development of the digital economy with the primary industry, the secondary industry and the tertiary industry, promotes the supply-side reform of related industries, and promotes the modernization of the industrial chain. In the context of the digital economy, rural cross-border e-commerce is an important path to achieving common prosperity and rural revitalization, and it is of great significance to study the high-quality development path of rural cross-border e-commerce. The market value of agricultural products is not large, the related infrastructure is backward, the cross-border credit system is not perfect, and the shortage of cross-border e-commerce talent has become the main challenge facing development of cross-border e-commerce in rural areas. Facing these challenges, we should establish brand awareness and improve product quality; Improve infrastructure and improve trade efficiency; Improve risk prevention and control, reduce trading risks; Cultivate professional talents, improve the training system, and provide countermeasures for the high-quality development of agricultural cross-border e-commerce.