基于乡村振兴理念的农产品电子商务发展策略研究
Research on the Development Strategy of Agricultural Products E-Commerce Based on the Rural Revitalization Concept

随着乡村振兴战略的实施，农产品电子商务作为一种新型营销模式，正逐渐成为推动乡村经济发展、改善农民生活的重要手段。本研究旨在探讨基于乡村振兴理念的农产品电子商务发展策略，通过分析当前农产品电子商务的发展现状和面临的挑战，包括农产品电子商务基础设施建设有待完善、品牌建设意识缺乏、复合型电商人才缺乏、农产品电子商务成本高昂、信息化水平低下等。从社会工作视角出发，提出有效的策略和建议，包括加强农村基础建设、提升农产品电子商务品牌建设意识、复合型电子商务人才培养、电子商务成本优化、提升农产品电子商务信息化水平等，从而为促进农产品电子商务的可持续发展和乡村振兴做出贡献。
With the implementation of the rural revitalization strategy, agricultural products e-commerce, as a new marketing model, is gradually becoming an important means to promote the development of rural economy and improve farmers’ lives. This study aims to explore the concept of rural revitalization of the agricultural e-commerce development strategy, through the analysis of the current agricultural e-commerce development situation and challenges, including agricultural e-commerce infrastructure construction to be improved, lack of brand building consciousness, lack of electricity talents, agricultural cost of e-commerce, low information level, etc. From the perspective of social work, effective strategies and suggestions are put forward, including strengthening rural infrastructure construction, enhancing consciousness of agricultural e-commerce brand construction, compound e-commerce talent training, e-commerce cost optimization, improving agricultural electronic commerce informatization level, etc., to promote the sustainable development of agricultural e-commerce and rural revitalization.