农村电子商务助力乡村振兴的路径探析
Exploring the Path of Rural E-Commerce to Help Rural Revitalization

农村电商的发展对于增强农村经济活力和推动乡村振兴具有重要意义。在深度剖析农村电子商务对乡村振兴的推动作用以及当前我国农村电商发展的现状的基础上，针对农村电子商务发展中存在的政策实施力度不够、农产品品牌化程度低、农村物流体系尚未完善以及电商专业人才短缺等问题，并制定出具有针对性的解决策略，以完善农村电子商务的发展路径，更好助力乡村振兴。
The development of rural e-commerce is of great significance for enhancing rural economic vitality and promoting rural revitalization. On the basis of in-depth analysis of the role of rural e-commerce in promoting rural revitalization and the current situation of rural e-commerce development in China, targeted solutions are formulated to address the problems of insufficient policy implementation, low branding of agricultural products, incomplete rural logistics system, and shortage of e-commerce professionals in the development of rural e-commerce, in order to improve the development path of rural e-commerce and better assist rural revitalization.