乡村振兴背景下农村电商扶贫战略研究
Research on Rural E-Commerce Poverty Alleviation Strategy in the Context of Rural Revitalisation

随着乡村振兴战略的深入推进，农村电商扶贫战略逐渐成为推动农村经济社会发展的重要力量。作为新时代下的扶贫新模式，农村电商扶贫不仅有助于解决农村地区的贫困问题，更是实现乡村振兴、促进农村经济社会全面发展的有效途径。然而，农村电商扶贫战略的实施也面临着诸多挑战和困难。如何在乡村振兴战略的背景下，制定科学合理的农村电商扶贫战略，推动农村电商健康发展，是当前亟待解决的问题。
With the in-depth promotion of the rural revitalisation strategy, the rural e-commerce poverty alleviation strategy has gradually become an important force in promoting rural economic and social development. As a new mode of poverty alleviation in the new era, rural e-commerce poverty alleviation not only helps to solve the problem of poverty in rural areas, but also is an effective way to achieve rural revitalisation and promote comprehensive rural economic and social development. However, the implementation of rural e-commerce poverty alleviation strategy also faces many challenges and difficulties. How to formulate a scientific and reasonable rural e-commerce poverty alleviation strategy and promote the healthy development of rural e-commerce in the context of the rural revitalisation strategy is an urgent issue that needs to be resolved at present.