电子商务背景下消费者个人信息的法律保护
Legal Protection of Consumers’ Personal Information in the Context of E-Commerce

消费者使用电子商务平台购物过程中，个人隐私和信息极其容易泄露，甚至可能被用于非法行为，如金融诈骗、窃取银行账户资金等。因此，电子商务行业的迅猛发展，一方面给人们购物带来极大便利，另一方面由于当前信息保护机制的欠缺，人们在电商平台购物过程中消费隐私泄露问题日益严重，给当前的法律和人们的生活带来了新的问题和挑战。
When consumers use e-commerce platforms to make purchases, their personal privacy and information are extremely easy to leak, and may even be used for illegal acts, such as financial fraud, stealing funds from bank accounts, etc. Therefore, the rapid development of the e-commerce industry, on the one hand, has brought great convenience to people’s shopping, and on the other hand, due to the lack of the current information protection mechanism, the problem of consumer privacy leakage in the process of shopping on e-commerce platforms has become increasingly serious, which has brought new problems and challenges to the current law and people’s lives.