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E-Commerce Letters 2024
数字经济背景下三方博弈的供应链演化模型
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Abstract:
本文通过探讨数字经济背景下,涉及零售商、供应商和政府三方主体的供应链演化博弈模型,研究了各方在不同策略下的选择及其对供应链稳定性的影响。通过理论分析和仿真模拟,识别了五个可能的策略均衡点,展示了供应链系统在不同策略组合下可达到的稳定状态。研究发现,随着市场条件和政策环境的变化,各方的策略选择呈现动态演化,对供应链的稳定性和发展方向产生影响。本文为供应链管理和政策制定提供了实用见解,并指出了未来研究的方向,旨在更全面理解供应链系统的动态演化,为实现供应链的稳定和可持续发展提供理论支持。本研究不仅丰富了供应链管理和三方博弈理论,也为零售商、供应商和政府在数字经济时代下的策略选择提供了科学的指导,具有重要的理论意义和实践价值。
In this paper, by exploring a supply chain evolution game model involving three parties, namely retailers, suppliers and government, under the background of digital economy, we investigate the choices of each party under different strategies and their impacts on the stability of the supply chain. Through theoretical analysis and simulation, five possible strategy equilibria are identified, demonstrating the stable states that the supply chain system can achieve under different strategy combinations. It is found that with the changes in market conditions and policy environment, the strategy choices of the parties show dynamic evolution, which has an impact on the stability and development direction of the supply chain. This paper provides practical insights for supply chain management and policy making, and points out the direction of future research, aiming at a more comprehensive understanding of the dynamic evolution of the supply chain system, and providing theoretical support for realizing the stability and sustainable development of the supply chain. This study not only enriches the theory of supply chain management and three-party games, but also provides scientific guidance for the strategic choices of retailers, suppliers, and governments in the era of digital economy, which is of great theoretical significance and practical value.
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