基于CiteSpace的我国农村电子商务研究现状及热点分析
Research Status and Hot Spots Analysis of Rural E-Commerce in China Based on CiteSpace

电子商务对于恢复和扩大消费，促进数实融合具有重要作用。农村电子商务发展起步较晚，区域发展不协调，为探究当前该领域的研究热点和趋势，本文基于CNKI数据库和CiteSpace软件对农村电子商务领域2014~2024年的365篇文献进行可视化分析，绘制作者、机构合作网络图谱；关键词共现、聚类时间线和关键词突发性检测图谱。研究发现该领域现有合作联系不紧密，农村电子商务的功能和价值、发展模式和机制、从精准扶贫到乡村振兴的农村电子商务路径和影响因素是近些年我国农村电子商务的研究热点；而发展新型农村电子商务、构建农村电子商务体系则是该领域研究的发展趋势。
E-commerce plays an important role in restoring and expanding consumption and promoting the integration of data and reality. The development of rural e-commerce started late and regional development is uncoordinated. In order to explore the current research hotspots and trends in this field, this article conducts a visual analysis of 365 documents in the field of rural e-commerce from 2014 to 2024 based on the CNKI database and CiteSpace software, and draws the authors and institutional cooperation network map; keyword co-occurrence, clustering timeline and keyword burst detection map. The study found that the existing cooperation in this field is not closely connected. The functions and values, development models and mechanisms of rural e-commerce, the path and influencing factors of rural e-commerce from targeted poverty alleviation to rural revitalization have been hot topics in research on rural e-commerce in my country in recent years; The development of new rural e-commerce and the construction of a rural e-commerce system are the development trends of research in this field.