电商消费者权益保护法律问题研究
Study on the Legal Issues of Consumer Rights and Interests Protection in E-Commerce

随着我国电子商务的蓬勃发展，个人消费者在数字化时代面临着新的权益保护挑战。本文对我国电子商务个人消费者保护法律问题展开深入研究，从消费者知情权、公平交易权、隐私权及救济途径等四个方面进行详实剖析。通过对消费者知情权的侵害情况进行分析，揭示了经营者故意夸大、隐瞒信息可能导致消费者对重要信息的忽视，对消费者知情权构成的恶意侵害。在此基础上，本文提出了加强法规宣传、完善惩罚性赔偿机制、建立监管机构等措施，以维护消费者知情权。就消费者公平交易权受到侵害问题，本文从七天无理由退货规定中的限定使用商品、假冒伪劣产品等多个角度分析，呼吁进一步拓展无理由退货权的适用范围，加强对不动产等非商品领域的规范，以构建更加完善的消费者权益保护体系。文章关注消费者救济途径受到限制的问题，提出了全面规定经营者侵权的惩罚性赔偿责任体系的建议，包括扩大适用范围、增加赔偿力度、建立明确的程序和标准，以及整合刑事案件和民事案件的机制，以提高救济途径的真实有效性。
With the booming development of e-commerce in China, individual consumers are facing new challenges in protecting their rights and interests in the digital age. This article conducts in-depth research on the legal issues of individual consumer protection in e-commerce in China, and provides a detailed analysis from four aspects: consumer right to know, fair transaction right, privacy right, and remedies. By analyzing the infringement of consumers’ right to know, it is revealed that intentional exaggeration and concealment of information by operators may lead to consumers ignoring important information and constitute malicious infringement of consumers’ right to know. On this basis, this article proposes measures such as strengthening regulatory publicity, improving punitive compensation mechanisms, and establishing regulatory agencies to safeguard consumers’ right to know. This article analyzes the issue of infringement of consumer fair trade rights from multiple perspectives, such as the restricted use of goods and counterfeit and inferior products in the seven day no reason return policy. It calls for further expansion of the scope of application of the no reason return right, strengthening the regulation of non commodity fields such as real estate, and constructing a more complete consumer rights protection system. The article focuses on the limitation of consumer remedies and proposes a comprehensive punitive compensation liability system for operator infringement, including expanding the scope of application, increasing compensation, establishing clear procedures and standards, and integrating mechanisms for criminal and civil cases to improve the authenticity and effectiveness of remedies.