电商平台消费者权益保护的法律制度研究
A Study on the Legal System for the Protection of Consumer Rights on E-Commerce Platforms

消费者权益保护问题随着电子商务的快速发展而日益凸显，商品质量问题、售后服务纠纷、个人信息安全隐患等成为了消费者在进行电商交易时面临的主要问题。《电子商务法》《消费者权益保护法》等法律法规虽为保护消费者合法权益提供了基本的法律依据，但实践中仍然存在可操作性不强、责任界定不明晰、救济渠道不畅、执法监管乏力等问题。对此应当通过完善司法解释和执法指引等方式健全法律体系、落实平台注意义务等方面明确平台责任界定、完善举证责任分配规则等方法畅通消费者维权通道、健全多部门协同监管机制等方案加强电商领域执法监管力度，多管齐下、综合施策维护消费者合法权益。
With the rapid development of e-commerce, the issue of consumer rights protection has become increasingly prominent. Issues such as product quality problems, after-sales service disputes, and personal information security risks have become the main problems faced by consumers when conducting e-commerce transactions. Although laws and regulations such as the E-commerce Law and the Consumer Rights Protection Law provide a basic legal basis for protecting the legitimate rights and interests of consumers, there are still issues in practice such as weak operability, unclear definition of responsibilities, blocked relief channels, and weak law enforcement supervision. In response to these issues, it is necessary to improve the legal system by refining judicial interpretations and law enforcement guidelines, clarify the definition of platform responsibilities by implementing the platform’s duty of care, unblock consumer rights protection channels by improving the rules for the allocation of burden of proof, and strengthen law enforcement supervision in the field of e-commerce through improved multi-department collaborative supervision mechanisms. Multiple measures should be taken simultaneously to comprehensively protect the legitimate rights and interests of consumers.