电子商务时代农产品网络营销现状与对策分析
Analysis on the Present Situation and Countermeasures of Agricultural Products Online Marketing in the Era of E-Commerce

电子商务时代信息技术迅猛发展，网络电商行业的飞速发展，不仅改变农产品传统的营销模式，也为其在网络营销过程中带来巨大的挑战。本文着眼于电子商务时代农产品网络营销发展的视角，首先介绍了农产品网络营销的概念和特征，接着分析了电子商务时代农产品网络营销的现状，最后论述了电商时代农产品网络营销所出现的问题和建议，以便可以更好地推动电子商务时代农产品网络营销的发展。
The rapid development of information technology and e-commerce industry in the era of e-commerce not only changes the traditional marketing model of agricultural products, but also brings great challenges to them in the process of online marketing. This paper focuses on the development of online marketing of agricultural products in the era of e-commerce, first introduces the concept and characteristics of online marketing of agricultural products, then analyzes the current situation of online marketing of agricultural products in the era of e-commerce, and finally discusses the problems and suggestions of online marketing of agricultural products in the era of e-commerce, so as to better promote the development of online marketing of agricultural products in the era of e-commerce.