电子商务背景下个人信息保护机制研究
Research on Personal Information Protection Mechanism in the Context of E-Commerce

电子商务在我国的蓬勃发展为线上商业经济贸易活动带来了巨大的发展动力和消费潜力，人们在享受电商平台购物带来便利的同时，其个人信息在无形中存在着被非法收集和泄露的风险。当前我国已有法律规定对个人信息保护做出基本的保障措施，但随着科技发展日新月异，侵害个人信息的行为方式层出不穷。在这种情况下，我们需从电商平台、立法规制、消费者自身三方主体出发，构建全方位个人信息保护机制。
The vigorous development of e-commerce in China has brought great development motivation and consumption potential for online commercial economic and trade activities. At the same time people enjoy the convenience of e-commerce platform shopping, its personal information is unknowingly at risk of being illegally collected and leaked. There are laws in China that provide basic safeguards for the protection of personal information at present. But with advancing rapidly in technology, there are endless ways of infringing on personal information. Under the circumstances, we need to build a comprehensive personal information protection mechanism from the e-commerce platform, legal protection, and consumer self-protection consciousness.