直播带货视域下的主播带货能力研究——以东方甄选为例
Study on the Ability of E-Commerce Livestreamers in the Perspective of Livestreaming—Taking East Buy as an Example

2022年东方甄选直播间之所以能够异军突起、一夜爆红，其主播具有不可磨灭的巨大贡献。以东方甄选的主播带货能力为研究，总结其在专业知识储备充足、人文素养充分体现、直播话语运用得当、团队精神表现突出四个方面的突出优势，有助于启示新时代主播培养方向、促进互联网直播带货健康发展。
In 2022, the reason why East Buy live commerce can rise to prominence and become popular overnight is that its anchors have indelible and great contributions. Taking the ability of e-commerce livestreamers of East Buy as a study, summarizing their outstanding advantages in four aspects, namely, sufficient professional knowledge reserves, full embodiment of humanistic qualities, proper use of live discourse, and outstanding performance of team spirit, will help to reveal the direction of llivestreamer cultivation in the new era, and to promote the healthy development of Internet livestreaming.