|
|
E-Commerce Letters 2024
考虑营销努力的新能源汽车供应链持股合作创新策略研究
|
Abstract:
本文将持股策略引入到新能源汽车供应链合作创新中，通过构建新能源汽车制造商不采取持股策略、采取前向持股合作策略、采取后向持股合作策略和采取双向持股合作策略四种不同情形下的博弈模型，探讨不同持股模式及持股比例对新能源汽车供应链成员创新决策的影响。研究发现：持股策略总是有利于新能源汽车供应链成员进行创新活动，且电池技术创新水平和营销努力水平都随着持股比例的增加而增大，当持股比例满足一定条件时，前向持股合作策略和双向持股合作策略均能使营销努力水平和电池技术创新水平同时达到最高，且新能源汽车制造商采取前向持股合作策略既能保证自身的利润，所需承担的投资风险也最小。
This paper introduces the shareholding strategy into the cooperative innovation of the new energy vehicle supply chain, and discusses the impact of different shareholding models and shareholding ratios on the innovation decisions of new energy vehicle supply chain members by constructing a game model under four different situations: no shareholding strategy, forward shareholding cooperation strategy, backward shareholding cooperation strategy and two-way shareholding cooperation strategy. When the shareholding ratio meets certain conditions, both the forward shareholding cooperation strategy and the two-way shareholding cooperation strategy can make the marketing effort level and the battery technology innovation level reach the highest level at the same time, and the forward shareholding cooperation strategy adopted by new energy vehicle manufacturers can not only ensure their own profits, but also minimize the investment risk.
| [1] | 朱媛媛. 双积分政策下新能源汽车供应链补贴策略优化[D]: [硕士学位论文]. 青岛: 青岛大学, 2020. |
| [2] | 郭强, 张婷, 王文怡. 供应商纵向持股对竞争性制造商定价策略的影响[J]. 工业工程, 2018, 21(4): 85-93. |
| [3] | 樊文平, 王旭坪, 刘名武, 等. 零售商持股制造商减排投资的供应链协调优化研究[J]. 系统工程理论与实践, 2021, 41(9): 2316-2326. |
| [4] | 孔清逸. 考虑股权合作的低碳供应链减排与定价决策研究[D]: [硕士学位论文]. 天津: 天津财经大学, 2020. |
| [5] | Güth, W., Nikiforakis, N. and Normann, H.-T. (2007) Vertical Cross-Shareholding: Theory and Experimental Evidence. International Journal of Industrial Organization, 25, 69-89. https://doi.org/10.1016/j.ijindorg.2006.02.001 |
| [6] | 郭强, 张婷, 王文怡. 供应商纵向持股对竞争性制造商定价策略的影响[J]. 工业工程, 2018, 21(4): 85-93. |
| [7] | 张汉江, 宫旭, 廖家旭. 线性需求供应链中企业交叉持股的定价和绩效变化研究[J]. 中国管理科学, 2010, 18(6): 65-70. |
| [8] | Xia, Q., Zhi, B. and Wang, X. (2021) The Role of Cross-Shareholding in the Green Supply Chain: Green Contribution, Power Structure and Coordination. International Journal of Production Economics, 234, Article 108037. https://doi.org/10.1016/j.ijpe.2021.108037 |
| [9] | 何丽红, 黄甘泉, 张哲薇. 供应链交叉持股对制造商直销渠道选择的影响[J]. 管理学报, 2018, 15(9): 1393-1401. |
| [10] | 聂佳佳, 石纯来. 零售商纵向持股对制造商直销渠道选择的影响[J]. 软科学, 2016, 30(3): 130-135. |
| [11] | Chen, J.G., Hu, Q.Y. and Song, J.-S. (2017) Effect of Partial Cross Ownership on Supply Chain Performance. European Journal of Operational Research, 258, 525-536. https://doi.org/10.1016/j.ejor.2016.08.046 |
| [12] | Fu, H. and Ma, Y. (2019) Optimization and Coordination of Decentralized Supply Chains with Vertical Cross-Shareholding. Computers & Industrial Engineering, 132, 23-35. https://doi.org/10.1016/j.cie.2019.04.009 |
| [13] | 王静宇, 刘颖琦, Ari Kokko. 基于专利信息的中国新能源汽车产业技术创新研究[J]. 情报杂志, 2016, 35(1): 32-38. |
| [14] | 卢超, 闫俊琳. 考虑“双积分”交易的双寡头新能源车企研发博弈[J]. 工业技术经济, 2019, 38(1): 67-73. |
| [15] | 刘金亚, 马雨萌, 李鑫鑫. “双积分”政策对新能源车企技术创新的影响研究[J]. 科学学研究, 2023, 41(10): 1003-2053. |
| [16] | 李磊. 政府研发补贴对新能源汽车产业技术创新产出的影响研究[J]. 科技管理研究, 2018, 38(17): 160-166. |
| [17] | 何正霞, 曹长帅, 王建明. 政策激励对新能源汽车技术创新的影响研究[J]. 科学决策, 2022(5): 71-85. |
| [18] | 卢超, 王倩倩, 陈强. “双积分”政策下考虑价格, 减排和续航的汽车供应链协调[J]. 系统工程理论与实践, 2021, 41(10): 2595-2608. |
| [19] | Liu, Y., Li, J., Quan, B.-T., et al. (2019) Decision Analysis and Coordination of Two-Stage Supply Chain Considering Cost Information Asymmetry of Corporate Social Responsibility. Journal of Cleaner Production, 228, 1073-1087. https://doi.org/10.1016/j.jclepro.2019.04.247 |
| [20] | 马亮, 刘玉洁, 袁琦. 基于持股策略的新能源汽车制造企业一体化战略研究[J]. 工业工程, 2022, 25(3): 10-20. |
| [21] | 刘丛, 刘洁, 王桐远, 等. 不同持股策略下新能源汽车供应链纵向合作创新决策研究[J/OL]. 中国管理科学, 1-12, 2024-05-17. https://doi.org/10.16381/j.cnki.issn1003-207x.2022.0064 |
